Velveeta’s new first-of-its-kind product is serious competition for craft

Tailgating food This is serious stuff—almost as serious as the football passion it feeds. It doesn’t need to be fancy or pretty, but it does need to be shareable, satisfying, and often the kind of food that has you jokingly saying, “My diet starts tomorrow.” And while we don’t have any real numbers to back it up, we’d say at least 50% of these tailgating treats include cheese.

Be that as it may. Queso dip With tortilla chips, Meatball sandwich Top with provolone, or creamy, cheese Buffalo Chicken DipIt is not one Football party Without some cheese-filled decadent dishes on the table. But any tailgate must have a cheesy dish. Macaroni and cheese.

Some occasions—like birthdays and holiday meals—call for it. Homemade macaroni and cheese It takes a little love and a lot of work (eg Viral Tiny Mac and Cheesewhich calls for grinding more than one pound of cheese, making a Roxand adding ingredients in layers before baking). But tailgate is not one of those occasions.

By contrast, the Football Sunday calls for opening a box, boiling the pasta, and adding a pre-made cheese sauce to the pot — no oven, no nonsense. Which explains why. Velveeta Just released a macaroni and cheese that was practically designed for tailgating.

Velveeta introduced football shapes and cheese macaroni and cheese

The latest from Velveeta Boxed Macaroni and Cheese I am the brand’s first foray. Shape pasta– Something Craft is all mastery.. gave Football Shapes and Cheese Macaroni and Cheese The brand features footballs, helmets and goalposts in the shape of pasta, as well as cheese sauce packets Signature melted, orange cheese.

Like Velveeta Other macaroni and cheeseit couldn’t be easier to make. Just boil the pasta, drain it, squeeze in the cheese sauce, and mix it all together. You can make one 10-ounce box for a few tailgaters or several boxes at once to feed a crowd.

Instagram @markie_devo “I’ve waited 30 years for a proper excuse to play with my food,” she said, posting her enthusiasm for the product. He described the dish as the “creamy, luscious cheese” you already love, now with football-themed motifs.

“Need,” said one commenter. And another looked at the future possibilities of a line of other shapes: “Cute concept. They might do a heart shape next.

It’s about five weeks away. Super Bowl LIX (That’s 59 for those of you who haven’t remembered your Roman numeral lessons) on February 9th. It’s five weeks NFL games And tailgates to serve up this fun, football-sized macaroni and cheese. So far, the product has been spotted in stores and online at Target, as well as online at Amazon. We don’t yet know if this is a limited-time offer that will disappear after the NFL season ends, so if you want this macaroni and cheese on your next The day of the game spreadyou better stock up now.