Retailers accepted into Dub’s so-called Top Creators Program will be paid royalties for consumers to access their model portfolio. The Creators program marks the latest push by Dub to immerse mom-and-pop investors on its platform, allowing users to forgo traditional stock picking and instead replicate the portfolios of other traders. Encourages to develop.
“Fundamentally, we’re rethinking the distribution of how investment talent is channeled,” said Steven Wang, founder and chief executive of Dub. “We are truly in the early innings of another retail investment revolution.”
Since then Launch About a year ago, Dub introduced consumers to Federal Reserve Chair Jerome Powell and Rep. Nancy Pelosi, D-Calif. has provided the opportunity to track and copy the investment portfolios of people from billionaire hedge fund manager Bill Ackman. Users, who pay $9.99 a month or $89.99 a year, can essentially create replicas of these portfolios using their own money held at Dub’s broker-dealer.
These portfolios are tracked for changes over time, with any trades automatically exposed to others copying them. In other words, Wang said traders can go on “autopilot” after having a copy of one’s portfolio and eliminate the human error of losing any trades.
Previously, users could choose to make their portfolios available for copying by others if they met a personal investment minimum of $1,000. Now, the creator program offers a financial incentive for accepted users.
The name of the program may draw comparisons to the impressive payment structure of social media platforms such as TikTok. Accepted merchants are paid a scaling fee that takes into account several social metrics. The rate is not entirely based on the number of portfolio copies per creator, but this number may be a factor.
The amount of royalties received is determined individually between the dub and each creator in the program, Wang said.
According to Dub, multiple merchants had already signed up to the program at launch. Their roster includes Andrew Weir Plank, an alumnus of McKay Shields and Putnam Investments, and Lawrence Fuller, a Seeking Alpha analyst.
Dub has a $100 minimum deposit, although some portfolios require larger investments to create a copy. The company is a broker-dealer registered with the Securities and Exchange Commission.
The ‘Next Generation’ of Investors
Dub’s program comes amid a boom period for both retail trading and an impressive economy.
The data shows that net inflows from average Joe traders to popular stocks and funds remain elevated compared to pre-pandemic levels. This is despite day trading and the boom and bust cycle of meme stocks. seized the interest of the United States. During the covid pandemic.
At the same time, the pandemic lockdown triggered a surge of interest around people with large followings on online platforms. This has fueled a sub-economy associated with digital creators, who Goldman Sachs An estimated $480 billion revenue opportunity could grow by 2027. Goldman reports that in 2023, nearly 50 million people worldwide work as content creators.
Dubkey’s app has been downloaded more than 700,000 times, according to Wang. The company expects to reach 1 million before the end of the first quarter.
Looking ahead, Wang said he hopes to see the best individual entrepreneurs gain a following and fortune through the Creators Program and Dub’s platform. One of Dub’s advantages, he said, is the ability to see verified returns for each portfolio that can be copied before a user chooses to throw their money behind it.
“I want the next five Warren Buffetts to come out on the dub and be famous,” he said. “If we’re really successful with the Top Creators Program, the next generation of great fund managers, the best traders in the world that people follow, will rise from the dub.”