Sotheby’s (L) | Reuters (R)
The auction house organized it. “The Goat Collection” Tuesday night’s sale, selling all 41 items offered for a total of $9 million. Lots included watches, jerseys and other sports treasures. The watches alone brought in $4.6 million.
Brady’s rare 1969 yellow gold Rolex Daytona Paul Newman “John Player Special” sold for $1.1 million, making it the top-selling item at the auction.
The watch was first worn by Brady during the 2023 National Football League season during a ceremony at Gillette Stadium where owner Robert Kraft announced that the seven-time Super Bowl-winning quarterback would be inducted into the Patriots Hall of Fame.
New England Patriots CEO Robert Kraft hugs Tom Brady during the game between the New England Patriots and the Philadelphia Eagles on September 10, 2023 at Gillette Stadium in Foxboro, Massachusetts.
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Four collectors vie for the chance to own a piece of Brady history from his University of Michigan days. The jersey worn on his final college game day was valued at $792,000. Brady scored four touchdowns and had 369 passing yards in that famous game.
The sale highlights Sotheby’s success in entering the world of sports collecting.
Tom Brady’s University of Michigan jersey worn during his final college game.
“Regardless of their team allegiance, collectors eagerly flocked to admire these memorable mementos of Tom’s illustrious career, honoring and honoring the outstanding achievements of The GOAT,” Sotheby’s Modern Collecting Chief Brahm Wachter said.
Sport has been a bright spot for Sotheby’s, bringing in new and younger customers.
Of the 800 people who registered to participate in Tuesday’s auction, 34% were new customers and 40% were under the age of 40, the auction house said.
“I’ve been very fortunate to have such an amazing journey in my career, and these watches and collectibles truly capture those unforgettable moments and all the hard work that goes behind them,” Brady said before the sale. are.”