Subway After its $6.99, six-inch meal deal ends. promotion Expected results not found.
It was a bargain. Reportedly pulled from stores. due to poor performance on November 27, just weeks after it was introduced on National Sandwich Day (November 3). Promotion included. Any six inch sub and a small drink and choice of chips or two cookies for $6.99. However, it will also be available when ordering online or on Subway’s app until December 26.
“The food deal was designed to help drive a lift in traffic, sale and, ultimately, profitability at the restaurant level, and met those objectives during market tests,” Subway’s message read, as reported. Restaurant business. “While the national meal deal promotion is delivering the expected number of daily redemptions, the overall promotion is not delivering the expected results.”
However, Subway is now offering a new deal: 20 percent off any sandwich ordered through the company’s app. The deal, which started today (November 27), will be available until January 1. Customers can apply the deal to their orders at Subway. App with code TWENTYOFF.
An email statement was also sent to Subway. Restaurant businessNoting that the company monitors how the promotions are performing and makes changes to the deals when needed. However, the fast food chain did not explicitly acknowledge whether the 20 percent off deal came as the $6.99 meal deal was ending.
“Subway’s approach to value is thoughtful and strategic, leveraging data to help balance customer needs while protecting franchisee profitability,” the company said. “We constantly test new value platforms to help drive profitable traffic and encourage repeat visits.”
The statement continued: “We take feedback and data seriously, and if needed, we quickly adjust course to ensure we do what’s best for our franchisees, guests and overall business. have been.”
free Representatives of Subway have been contacted for comment.
In addition to offering sandwiches at a 20 percent discount, Subway has launched other promotions within the past year. In October, the brand announced a special holiday dessert: a Double Chocolate Peppermint Foot Long Cookie. The cookie is made with Subway’s double chocolate cookie dough, combined with chocolate and white chips and peppermint extract. The sweet treat, which will be available in stores until December 31, is topped with red and white candy pieces.
Subway — originally founded in 1965 in Bridgeport, Connecticut — is known for specializing in submarine sandwiches and wraps. On Tuesday (November 26), The series announced that its CEO John Chadsey will retire at the end of 2024 after five years in the role. Kerry Walsh, Subway’s current president of Europe, Middle East and Africa (EMEA) and former global chief marketing officer, will become interim CEO.
earlier this year, The sequence was obtained $9.55bn was reported by Atlanta-based private equity firm Roark Capital. In announcing the closing of the deal, Subway said the acquisition follows three years of sales growth and positive global net restaurant growth for the first time since 2016. Jimmy John’s.