The Magic Makers campaign is a first-of-its-kind initiative that will celebrate the tireless behind-the-scenes staff.
Opening Image Studio is all set to make a mark with its highly anticipated upcoming project, Subidaar, starring Anil Kapoor in the lead role.
The inaugural creative studio of Image Films, helmed by director Suresh Triveni (The Man Behind Temhari Solo, Jalsa, Subidaar) and backed by Vikram Malhotra-led Abundantia Entertainment, launched its unique initiative, the ‘Magic Makers’ campaign. Proud to announce the launch. . This will be the first industry initiative to highlight the often-overlooked crew members whose tireless dedication is crucial in bringing films to life, yet whose names and contributions go largely unrecognized. Making it a policy move in both Abundantia Entertainment and the opening image, the move begins with Anil Kapoor’s much-anticipated action drama Subidaar, introducing the hero behind the magic of filmmaking.
As part of the ‘Magic Makers’ campaign, a series of engaging social media posts will introduce the audience to Subidar’s talented crew members, giving a glimpse into their world and their invaluable contribution to the film. . From the unit production manager to the gaffer responsible for perfect lighting, from the catering manager to the director’s assistant, the initiative aims to give due recognition to these stars behind the scenes. The campaign begins featuring Vinay Singh, Unit Production Manager, Abdullah Chaudhary, Gaffer, Vikram Dahiya, Action Director, Ram Vanale, Head – Production Support, and will bring a multi-disciplinary set of personalities.
Talking about the campaign, Suresh Triveni said, “Making films is a collaborative effort and there is an entire army of talented professionals who work tirelessly behind the scenes to turn the director’s vision into reality. With this campaign, we aim to introduce these amazing people to the world and celebrate their artistry, dedication and passion behind the scenes that bring life to every frame of the film It is an honor to embark on this journey together as this story, like my team’s, is rooted in commitment, determination and the pursuit of excellence There will be inspiration that makes our dreams come true.”
Vikram Malhotra, founder and CEO of Abundantia Entertainment said, “I absolutely loved the campaign idea from the first time Suresh shared it with me! Filmmaking for me is a team sport where the director is the captain of the team but others Actors are also unique and important. It’s about time we recognize the amazing people who go into filmmaking and give them the limelight they deserve. I support this initiative To do and subedar him It is a great honor to see Jessie starting with such a special film.
Anil KapoorThe lead actor of Subidaar and who is closely following the campaign, added: “As actors, we have the privilege of being the face of the film, but it is the crew that forms the backbone of the process. Subidaar , or for that matter any film I have been a part of over the decades, would not have been possible without the skill, dedication and love of everyone on set. I am proud that Suresh and Vikram started this initiative with my film are doing
Set in India, the powerful action drama follows subedar Arjun Maurya as he grapples with the challenges of urban living, navigates a strained relationship with his daughter, and confronts societal breakdowns. A soldier who fought for the nation, Subedar must now fight the enemies within to protect his home and family.
Starring Anil Kapoor in the lead role, Subidaar also features Radhika Madan playing his daughter Shyama, making for an interesting pairing.
Subidar recently wrapped up his outdoor schedule in UP where the crew shot at multiple locations in Lucknow, Kanpur and Agra, which is slated to resume in January 2025 in Mumbai.