Mrs Nita AmbaniFounder and Chairperson of Reliance Foundationwas recently honored with the “Outstanding Contribution to Brand India” award at a prestigious business leaders event. True to her refined style, Mrs. Ambani graced the occasion in a stunning Indian saree, highlighting her commitment to supporting India’s rich cultural heritage.
For this special occasion, Mrs. Ambani chose a beautiful one. Kosa silk saree. From Swadesh, expertly styled and adorned by the renowned designer Manish Malhotra. This exquisite saree was produced in Chhattisgarh’s Chandrapur-Raigarh cluster, famous for its intricate traditional handloom technique. The saree features timeless polka motifs, hand-woven using the Jala technique by Dewangan artisans of the region, renowned for their precision and skill.
The fabric of the saree combines luxurious kusa silk with a handspun moga silk weft, while delicate polka dots are intricately woven with silk gold zari and moga silk, giving the piece a regal elegance. Got it.
Royal Ascot Race: Women of Indian origin arrive in sarees, some made by modest designers in rural India.
Mrs. Ambani’s choice of clothing reflected her unwavering support for India’s traditional arts and crafts, reinforcing her commitment to promotion. Brand India. Its dedication not only champions India’s position as a fast-growing global economy, but also highlights the country’s cultural richness and heritage, strengthening its role in taking India’s legacy to the global stage. does
Nita Ambani honored with India Business Leadership Award 2024 for “Outstanding Contribution to Brand India”
Mrs. Ambani’s choice to wear this Kosa silk saree pays tribute to the craftsmanship of India’s handloom artisans, especially from rural areas, whose skills often go unnoticed in the global fashion scene. By wearing this hand-woven piece, she not only celebrated the artistry of these artisans but also brought global attention to the importance of preserving traditional Indian handicrafts. Through her support, Mrs. Ambani continues to empower local artisans and promote sustainable, culturally rich fashion, further cementing her status as a champion of India’s heritage internationally. is going