Meghan Markle’s highly anticipated lifestyle brand may be further away than expected, as her team has requested an extension to the trademark application.
Initially soft-launched in March as American Riviera Orchard, the brand promised consumers a peek into an exciting collection of products, likely including jams and other lifestyle goods.
However, despite initial interest and a waiting list for updates, the project has faced several setbacks, delaying its official launch and preventing it from being commercialized until now.
Fans of the Duchess will have to wait a little longer for her brand to hit the market.
The US Patent and Trademark Office (USPTO) rejected his initial application in September, citing “American Riviera” as a common nickname for Santa Barbara.
In a recent statement, officials clarified that “cocktail napkins” can refer to either paper or textile varieties, while “cooking utensils” can include both manual and electric versions, for example. But
After their request was denied, Sussex’s office responded, saying that such setbacks are “normal and expected” when pursuing trademark filings.
He assured that an official reply would come out at the appropriate time.
With the clock ticking on the original three-month deadline, Meghan’s legal team have now filed for a further three-month extension to resolve the issue.
After a soft launch in March, with a flashy video and a website with a waiting list for eager fans, the brand has yet to fully evolve.