“I think the better we can do between now and the opening of the window, that more or less motivates everybody, depending on where you are,” Williams added.
“It encourages potential targets to come to the club if you’re in a position to strike for something big. The opposite is true – if the team looks like they’re struggling a bit, It can potentially block a player.
“After that decisions will be made financially whether we invest in a player, if we feel we are not quite ready this season. Do we invest now or wait? To consider. There are many things to
Swansea host Sunderland on Saturday hoping to extend their unbeaten run to five games, a feat they have previously failed to achieve under Williams.
The former Notts County boss says his team’s performance levels mean the pool of potential recruits who would improve Swansea is getting smaller by the week.
“I’m happy if they keep raising the bar so high that just [Karim] Benzema has been left on the list, but if he doesn’t then we have to bring in someone who we think raises our level,” he said.
“It is our responsibility to give those who support our club the best opportunity we can.”