Keke Palmer shares how she thinks the music industry should have sided with her.
In a recent cover story for cutPalmer, 31, spoke about her journey in the entertainment industry starting as a child and the decisions that led her to take over her music career.
Palmer’s career breakthrough came in 2006 with the role of Aqeela and Mukhifollowed by his debut album, So uncoolReleased in 2007 by Atlantic Records. After leaving Atlantic, he signed with Interscope and later Island Records, where he Lauren EP in 2016.
Despite these opportunities, Palmer found that the music industry struggled to properly position him as an artist.
“You need to know how to understand data and how to talk to people who aren’t creative so they can make more money,” Palmer explained. “Music is a numbers game. It feels a little more soulless.”
Not so happy with the industry’s approach, Palmer took matters into her own hands, launching her own label, Big Bosses Entertainment. Through this platform, he released his latest album Bigg Boss in 2023.
In an interview with people Regarding the project, Palmer reflected on his experiences with record labels, calling them “stressful”.
“I learned a lot of things that I really needed as an artist, which was artist development,” he shared.
“A lot of times they try to throw things out, then it doesn’t work and it’s your fault. They don’t help artists be able to share their voice, how to tell their story. Go.”
Palmer, who is also the mother of son Lewis “Lev” Andrelton with ex-boyfriend Darius Jackson, likened the process to a natural but learned skill.
“It’s almost like, juxtaposing it with breastfeeding, it’s like breastfeeding is a natural thing, but being involved in it doesn’t come naturally to you. I think it’s like being an artist. ”
“I’m talented, I can sing, I can perform, I can do it all, but knowing how to present it to the world is still an art.” “My experience with the label taught me that I had to figure it out because they weren’t really able to help me with it.”