Mahindra & Mahindra said it is in talks with IndiGo, the country’s largest airline, to resolve the dispute.
IndiGo uses “6E” as its call sign, a unique identifier used in aviation, and in all branding.
Mahindra & Mahindra announced on Tuesday that it is in talks with IndiGo to resolve a dispute over the use of the “6e” callsign in the automaker’s new electric vehicle models.
The country’s largest airline IndiGo has filed a case in the Delhi High Court, alleging trademark infringement on Mahindra’s recently launched electric vehicles, BE 6e and XEV 9e. The company had applied for trademark registration for
Mahindra maintains that there is no conflict with IndiGo’s standard “6E” call sign used in aviation and its branding. In a stock exchange filing, Mahindra confirmed that discussions are on to reach an amicable solution.
IndiGo has long used “6E” as its distinctive call sign, a unique identifier in the airline industry, and built it into its brand identity.
The airline offers a range of 6E-branded services, including 6E Prime for seat selection, priority check-in, and snacks, as well as 6E Flex for easy rescheduling and cancellation. Additional services, such as additional baggage and lounge access, further enhance the passenger experience.
IndiGo also registered the trademark “6E Link” in 2015, reinforcing the brand’s distinctiveness and commitment to innovation.
(with input from Reuters)