An Indian beauty service startup has drawn backlash and criticism for its publicity campaign to call attention to workplace stress.
An email from startup “Yes Madam” went viral on social media a few days ago in which the company told “stressed” employees that it has decided to let go of workers who are stressed at work. It was indicated to feel. The BBC.
However, in a twist of events, the company clarified on Tuesday that it had not fired anyone and that the emails and social media posts were part of an effort to draw attention to the “serious issue of workplace stress”. are
The campaign was criticized for playing on the emotions of already stressed workers, while some praised it for drawing attention to an important workplace issue.
Some users even pointed out that a previously unheard of company managed to grab the limelight within hours.
“Free promotion done right, huh? Who needs a marketing budget when you’ve got the rage as your social media manager?” A user posted on LinkedIn.
Unfortunately, this isn’t the first time a startup has been embroiled in controversy for being part of a questionable advertising campaign.
In November, the founder of an Indian food delivery platform posted a job opening for “chief of staff” but said the candidate would not be paid for a year and would donate INR2 million to the company’s non-profit project. The purpose of which is to provide food to the people. the poor
The founder received bouquets and brickbats after posting the job and later claimed to have received more than 10,000 applications for the job but failed to say whether he had hired anyone.