Answer by Mahindra & Mahindra
According to the Indian automaker, “Mahindra has applied for trademark registration under Class 12 (Vehicles) for ‘BE 6e’, a part of its Electric Origin SUV portfolio. Hence, we do not see any conflict.” is because Mahindra’s mark is ‘BE 6e,’ not the standalone ‘6E.” It is a breach of confidentiality, which was not our intention. We are engaged in discussions with them to find a peaceful solution.”
What did Indigo say?
“The ‘6E’ logo has been an integral part of IndiGo’s identity for the past 18 years and is a registered trademark with strong global recognition,” the airlines said. The ‘6E’ mark, whether standalone or in its variants, is widely used by IndiGo for its offerings and goods and services provided in collaboration with trusted partners.
Any unauthorized use of the ‘6E’ mark, whether standalone or in any form, is a violation of IndiGo’s rights, reputation and goodwill. IndiGo is committed to taking all necessary and appropriate steps to protect its intellectual property and brand identity,” the airline said.
Notably, the case was initially listed before Justice Amit Bansal, but the judge recused himself from the hearing on Tuesday. The matter is now scheduled to be heard by a fresh bench on December 9.
Mahindra’s BE 6e and XEV 9e India Launch and Price
Mahindra & Mahindra (M&M) recently expanded its electric vehicle portfolio in India with the launch of two new models: BE 6e and XEV 9e. The entry-level variants of these models are priced at Rs 18.9 lakh and Rs 21.9 lakh (ex-showroom) respectively.
According to the company, the BE 6e offers an impressive range of 682 km, while the XEV 9e boasts a range of 656 km. M&M has also announced plans to invest over Rs 12,000 crore in its electric vehicle (EV) business.
History of IndiGo’s trademark dispute
This is not the first time that IndiGo has been embroiled in a trademark dispute. In 2015, the airline had a legal dispute with Tata Motors, which was selling sedans under the name “Indigo”. (With IANS input)