It’s a good thing my New Year’s resolution isn’t to eat less ice cream because I would have caved the first day. Why did January 1st break me so early, you ask? Because Breyers is releasing its 2025 lineup that day, and I already know I’ll be lining my freezer with a certain collection—if not all of them.
Brier’s is known for hosting collaborations with many brands for its ice creams, including Snickers, M&M’s, and Reese’s. But, while Breyers has worked with Hershey’s in the past for its Reese’s Pies, Reese’s Chocolate, and Heath Toffee flavors, it has never teamed up with the chocolate brand.
However, in 2025 this will all change. Instead of releasing plain Hershey’s chocolate ice cream, Breyers and the chocolate brand are teaming up to revive another Hershey’s classic: More.
New Hershey’s and Briar’s Campfire Collection
In summer, there is no such thing as hot More Made with Hershey’s chocolate, marshmallows and graham crackers. Now, you won’t have to wait until the warmer months to enjoy a campfire — in fact, you won’t need a campfire at all. Hershey’s and Breyers is introducing a Campfire Collection, including S’mores ice cream, S’mores Bars, and S’mores Sandwiches.
The headliner of the collection is tubs and pints of S’mores ice cream, with toasted marshmallow-flavored ice cream topped with graham cracker crumbs and Hershey’s chocolate swirls. S’mores bars are unlike anything else, topped with marshmallow ice cream toasted in Hershey’s chocolate and dipped in graham cracker crumbs. Think of it as a s’mores flavor. Good comedy bar (which is also owned by Briers’ parent company, Unilever).
Last, but certainly not least, is the S’mores sandwich, which is most similar to the original campfire treat. It features toasted marshmallow-flavored ice cream swirled with Hershey’s chocolate, sandwiched between two graham cracker wafers.
Briers’ entire Campfire collection hits retailers nationwide on January 1st, but I tried the new S’mores Sandwiches early. This is my honest review.
My honest review
If you’re a s’mores fan, you absolutely need to try Breyers’ new S’mores Sandwiches. It tastes just like a s’more – just in frozen form.
While the overall sandwich is great for the full s’mores experience, I was really hooked on the toasted marshmallow ice cream. The marshmallow flavor is there, but what really shocked me is that it actually tastes savory. Behind the sweet marshmallow flavor of the ice cream is a deep, almost caramelized flavor.
I can’t imagine this ice cream without Hershey’s chocolate. There’s something about the decadent, rich flavor of Hershey’s chocolate—or, for that matter, like Hershey’s chocolate syrup—that evokes even more nostalgia.
After trying the sandwich, I can’t wait to hunt down S’mores bars and pints in the new year.