Made a New Year’s resolution to achieve Fit and healthy Again?
A gym owner says he’s out of luck – because there’s no room for new entrants at his place in January.
Gym owner Clayton Leah, 31, is turning away potential new members at his gym, Ascendancy Fitness, even though it’s the busiest time of the year, he told Fox News Digital in a phone interview Saturday, Jan. 4. “We stopped. Signed up on New Year’s Eve,” he said.
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He said that he had a special reason for his unusual stance.
The goal is to get existing gym members and Long time fitness practitioners With the influx of new entrants, he told Fox News Digital.
Often, she said, January’s eager newcomers give up on their intentions to keep up. New Year’s Resolution to wear
Leah said, in part, that he “didn’t want to offend all of our current members who have been with us for so long.”
He added of his gym news, “I would hate to focus on the negative more than the positive. The response has been overwhelmingly positive,” he told Fox News Digital on Saturday.
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“The majority of people appreciate the fact that we did it and see why we did it,” he added. “We’ve always prioritized our membership experience – it’s very important to us.”
For those criticizing his gym as a “not smart” business move, it’s actually “the opposite,” he said.
Ascendency Fitness leadership team, Clayton Leah on the right and business partner Jack Bramhall on the left. “We’ve always prioritized our membership experience,” Leah told Fox News Digital. (ascending fitness)
“The first priority is our members, and they are. Highly appreciated What are we doing,” he said.
“Naturally, we’ve had some questions about inclusion. And I’ve said this before, but as soon as you take something away from people, people want it more. But that’s why we It didn’t.”
“People just have a case of the negative reaction, ‘I was going to join, but now I can’t.'”
“We wanted to break the mold,” he also told news agency SWNS.
He said he’s trying to “take an unconventional approach and protect our existing members — that’s the most important thing for us.”
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The gym is located in Warrington, Cheshire, England, about halfway between Liverpool and Manchester.
His gym has about 650 current members. It also gives a temporary day pass to those who want to work there.
The Ascendency Fitness gym is shown above. Owner Leah said the fitness industry is “an amazing industry” and “we’re trying to help people achieve whatever fitness and health goals they have.” (ascending fitness)
Leah said she hopes her gym decision will encourage people to join the gym year-round — rather than just in January, when people are drawn to the venue by enthusiastic New Year’s resolutions.
He said the fitness industry is “an amazing industry” and “we’re trying to help people in everything they do. Fitness and health goals They have.”
The gym owner said the only negative reaction to blocked memberships was from people hoping to join.
“We’re trying to help people with whatever health and fitness goals they have,” said one gym owner. (iStock)
“The only negative reaction people have is, ‘I was going to join, but now I can’t,'” he said.
“To those people, I say, ‘Well, you should have joined sooner,'” he told SWNS.
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This is not the first case that gyms or fitness clubs have banned new members in January.
Equinox, a luxury fitness club, banned new members on January 1, 2023, as Fox News Digital previously reported.
One gym owner “didn’t want to offend all of our current members who have been with us for so long,” he said. (iStock)
It was part of the “We Don’t Speak January” campaign to discourage short-term New Year’s resolutions and encourage long-term commitment.
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Melissa Kandter, a certified personal trainer and strength coach in Pennsylvania, said the “core passion” of every trainer should be to guide others to a healthier lifestyle and long-term success. Sustainable habitsAs Fox News Digital previously reported.
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Leah of Ascendancy Fitness said her gym is expected to reopen to new memberships in February, although no specific gym dates have been confirmed yet.
“Obviously our plan was to avoid January arrivals,” he told Fox News Digital.
Fox News Digital’s Angelica Stabler contributed reporting.