Google introduced Veo and Imagen 3 on the AI ​​platform

Google has two new generative AI models, Veo and Imagen 3. Available now On the cloud hosting service Vertex AI. Veo creates videos, and Imagen 3 creates images.

Google suggests that these models can be used in marketing, e-commerce, etc.

Veo creates video from text or image prompts.

After companies like OpenAI experimented with video generation to mixed success earlier this year, infrastructure and processing power have increasingly made video generation more practical. Just this week, Amazon introduced a video generation model called Amazon Nova Reels On AWS

Veo creates videos from text or image prompts and can add elements to existing videos. Google addressed common challenges in video generation AI, such as maintaining continuity and avoiding unnatural-looking motion. This effort followed OpenAI’s February Sora’s demonstrationwhich highlighted issues such as strange behavior, including fictional examples of wolves.

Veo can capture images over a minute long in 1080p resolution, and longer videos can include multiple scenes created with sequential gestures.

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Veo is now available in private preview. To get started, account holders can contact their organization’s Google Cloud account representative.

Imagen 3 creates photorealistic or dynamic looking images.

Released in Imagine 3, Vertex AI in one. Private preview In June, usually available “from next week”. Imagen 3 can create realistic or stylized images with text prompts. Google said that Image has improved detail, lighting, and artifact reduction compared to the previous generation.

For marketing, Google highlighted that organizations can add their “brand, style, logo, theme or product features” to AI-generated images. That customer data is not fed back into the model to train new iterations of Imagine.

Google A guide is offered For developers to work with Imagen 3. For security, Imagen 3 comes with digital watermarking, content filters, and data governance protections.

See: This Video production templates Streamline your workflow for Google Sheets and more.

As companies offer more creative AI options, explore ROI sources.

Google Cloud has sold Veo and Imagen 3 on Vertex AI to various high-profile clients, who have appreciated the tools for rapid content iteration using generative AI. However, creative AI giants and their users sometimes Struggle with the How to get the value from tools.

Meanwhile, Google claimed. That 74% of organizations with generative AI investments see ROI. However, the reception to AI-generated content has not been universally positive: Coca-Cola’s AI-generated video ad in November The conflictsome users react negatively to what they perceive as a lack of creativity or authenticity.