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Its strategy changes as the industry does. The fight For customers willing to spend on a more personal space.
Starting in September, Frontier plans to tear down the first two rows of its three-by-three economy seats and add four first-class seats in a two-by-two configuration.
The Denver-based airline also enhanced its loyalty program to offer its Gold-level members complimentary seat upgrades and above, when available, and free companion tickets for its top-tier Platinum and Diamond-level members. has been In mid-2025, customers will be able to redeem their miles for seating upgrades and baggage fees.
CEO Barry Buffle said he expects the new initiatives to bring in about $250 million in 2026 and more than $500 million in 2028.
“While we have the lowest costs in the industry, we don’t have the best revenue model,” Biffle said in an interview.
Biffle said the company’s biggest differences in its revenue model came from not offering first-class seats and not having enough rewards for members of its loyalty program. He added that it will prove to be a game changer.
He said the new seats are expected to be particularly popular on Frontier’s cross-country flights.
Frontier’s cabin changes come as the airline industry races to win over higher-paying customers, creating more first-class or larger-seat planes that charge higher fares, over budget airlines. Increasing pressure to come up with more extensive options.
They come from upgrades like Behemoth. Delta And unitedwhich accounts for most of the industry’s profits, and smaller carriers such as Jet blue. Frontier will have to compete with carriers that offer other perks like full meals for sitting in the front of the plane, but Buffle said his airline’s best seats will beat them on price.
The carrier announced in March that it would begin selling rows with it. blocked Middle Seats and Frontier plans to continue the option, a spokeswoman said.
Southwest Airlines Planning to add. Extra legroom Introduce seat assignments to increase seats and revenue, changing the course from the open-seating cabin it has operated for more than 50 years.
Spirit Airlines, which filed for Chapter 11; Bankruptcy protection Last month, it introduced a “big front seat” similar to a domestic first-class seat on its planes.