As we move into 2025, it’s clear that trends in the beauty world are accelerating.
While some fads promise to continue – such as the clear bullish trend of 2024 – new buzzwords such as ‘prejuvenation’ are a new in the industry. We promise to bring face.
Here are the expected beauty trends experts say to watch out for in 2025.
1. Skin Care and makeup hybrids
In the year 2024, Gen Z’s twins and many others are more focused on their skin care routines than ever before. Eight-year-old children According to the British Association for Dermatologists, they were putting powerful serums and anti-aging products on their Christmas lists.
This – potentially disturbing – skincare craze among younger generations has forced makeup brands to pivot, making skincare-inspired makeup a key trend for 2025.
“There is definitely a growing demand for makeup with skin care, especially products that are suitable for all ages,” explains. oriflame’Senior Marketing Director Lydia Smeads. “Consumers Looking for items that simplify your routine without sacrificing performance.
It comes in the form of SPF-infused foundations, lipstick nourishing balms and peptide-pumped BB creams. This dual-purpose approach reflects a broader trend in beauty, where minimalist form and streamlined product lines meet the desire for practicality.
Clarence The skin Illusion Foundation SPF15, £27 (was £36), Debenhams
Jones Road Miracle Balm All Over Glow, £36
2. Prejudice
While skincare-inspired makeup is on the rise in 2025, the idea of ’prejuvenation’ is also expected to become the new beauty buzzword entering our lexicon.
If 2024 was about “clean girl makeup” (that lets the skin speak for itself), 2025 is the year of “pre-aging”: a proactive approach to skincare that prioritizes long-term investment over quick fixes. is
“Prejuvenation will be a strong aesthetic theme for 2025, implementing proactive skin strategies. Now To reverse the aging process of the skin later in life. Lima Founder Lucy Goff.
“The emergence of highly advanced energy-based solutions that are minimally invasive has been a real driver,” says Goff, such as at-home laser light therapy and collagen-based serums and supplements.
This beauty prevention tactic has become widespread, as many people have realized that it is easier to prevent something than to prevent it.
“Skin is a long-term investment, and great improvements can be seen by improving our own cellular processes,” says Goff. So for 2025, expect bathroom cabinets full of LED masks and chemical-based creams.
Bondi Body LED Infrared Face Mask, £109 (was £239)
Absolute Collagen Deep Lift Collagen Boosting Day Cream, £45
3. Relaxed bohemian glamour
Minimal makeup seems to be on the rise – getting glam will never go out of style.
For 2025, high-end glamor will come in the form of relaxed bohemian style. “Relaxed Glam is a big beauty trend for 2025,” says tied up Founder Elizabeth Chandler. Think wispy eyelashes, bare eyebrows and seventy liners. “Totally buttoned up and androgynous [beauty of] 2024 will be replaced by a softer, more feminine and floaty aesthetic in 2025,” she adds.
The Chloé runway brought boho-chic back into the fashion zeitgeist this year, and 2025 will see the trend permeate the beauty sector.
Chandler predicts that it will be seen in long soft waves, earthy color palettes and eclectic styles – a staple of 2024’s ultra-strong “clean girl beauty”.
“There will be more seventies and The eighties flavors that mean the naturally finished look will go hand in hand with the ’80s glam palette,” says Chandler. “There’s a sense of ’80s mentality in the air as we rock 2024’s sheer perfection. Let’s do it.”
MacConnect In Color Eyeshadow Palette: Infiltrated Nudes, £46
Charlotte Tilbury Lip Chat Pillow Talk Lip Liner, £21
Refai Creme Blush – Rose, £16
4. Eighties Glamour
While beauty may seem to be taking a more relaxed approach in 2025, there’s no denying the influence of the eighties this coming year. Nostalgic beauty will make a comeback in the form of playful pigments and loose glitter.
“Soft blush and sheen finishes abound in 2024, reminiscent of 1980s glamour,” says Chandler.
As blush grew in popularity – leading some on social media to question whether they had ‘blush blindness’ (a term for applying too much blush without realizing it) – other eighties make Up staples like loose glitter are predicted to rise up the beauty ranks.
Bucking the ‘casual bohemian glamour’ trend – loose glitter has a certain asymmetry to it, which makes your makeup look too ‘done’. Raises without.
Two Faced Disco Crush High Shine Glitter Eye + Face Sparkle – Heart Eyes, £22, John Lewis
5. Tailor’s beauty
The year 2024 saw an increase in personalization across the board – and the beauty sector was no exception.
“Historically, having something tailored to your needs signaled exclusivity, but what started with tracking health data is a complex knowledge of our bodies and how to treat them accordingly. It’s changed into a willingness to be treated,” Goff explains.
Custom beauty products are reaching new heights by the day, with brands like Skin+Me and Klira taking Gen Z by storm this year. Bespoke skincare kits are set to become a big trend. Hyper-targeted formulas at high street prices prove that personal luxury is no longer reserved for the 1%.
Skin & Me Sooth + Smooth Rich Moisturizer, £21.99
Claria Special Formula, £59