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The sportsbook is testing a new subscription service called DraftKings Sportsbook+ designed to offer increased odds to paying customers.
The $20 per month subscription service quietly launched to select customers in New York on December 28 and will offer up to 100% profit growth on winning parlies. For example, a two-leg parlay will receive a 10% boost, a six-leg parlay will receive a 50% boost, and an 11-leg parlay will receive a full 100% boost. The maximum bet is $25.
New York offers a solid testing ground for draft kings. High performing markets For online gaming.
The company can also help offset taxes in the Empire State. New York taxes sports betting at 51%, tied for the highest rate with New Hampshire.
DraftKings announced in August. It was changing course After declaring it will add one. Smaller tax on consumers In states that have multiple operators and the tax rate is above 20%.
Others in the industry will be watching closely. DraftKings appears to be the first US operator to launch a subscription service. Parlieswhere bettors are betting on multiple events at a time, is a lucrative and growing area for sportsbooks.
In a statement, DraftKings said the subscription service was designed to offer customers a better fan experience by “creating more excitement and value for our extensive parlay offering.”
The news was first reported by Sportico.
The company did not say how many users have signed up so far.
DraftKings is offering the first month free, and then a subscription will begin.
While the subscription is currently only available in New York, DraftKings said it will consider whether to offer the service in other states.