In addition to the name changes and new products, Dell strengthened its partnership with AMD on Jan. 6 ahead of CES 2025 in Las Vegas.
“To make it easier for customers to find the right AI PC, we’ve introduced three simplified product categories to focus on core customer needs,” said VP of Latitude and Docking business within Dell’s Client Product Group. And GM Kevin Trolliger wrote in one. Press release.
Introducing Dell, Pro, and Pro Max
One aspect of Dell’s branding that hasn’t changed is how laptop sizes are identified, including 13-, 14-, and 16-inch models. However, familiar brand names like XPS and Inspiron have been relegated — or streamlined, depending on perspective — into simpler categories: Dell, Pro, and Pro Max.
- Deal Includes laptops and PCs for student, personal, or entry-level business use.
- Prof Intended for professional grade use.
- Pro Max Heavy Duty is intended for professional use, especially for graphics work, and includes the option of AMD’s Threadripper processor. Assessment of AI And training can run on Pro Max devices.
“ITDMs needed to study sub-brands and compare different feature sets to make the best decision,” said Charlie Walker, product management lead for commercial client solutions at Dell Technologies, in an email to TechRepublic.
Time will tell if these categories — with further divisions into base, premium and plus options — make it easier to tell which laptop is right for specific use cases.
The first devices to use the new naming scheme are:
- Dell Pro 13/14 Premium Copilot PC.
- Dell Pro 13/14/16 Plus.
- Dell Pro 14/16.
- Dell Pro Desktops.
- Dell Pro Max 14/16.
- Dell 14/16 Plus and Dell 14/16 Plus 2-in-1.
- Dell Pro Max Desktops.
The new laptops will be available throughout the winter, with surprise releases by tier:
- The Dell Pro 13, 14 Premium, Dell Pro 14 Plus, and Dell Pro 16 Plus became available on January 6.
- Dell Plus will be out on February 18.
- Dell Pro 13 Plus will be released on February 25.
- The Dell Pro Max and Dell Pro 13, 14, and 16 Plus will be available in March or April.
Commercial and enterprise customers are asking for model identifiers that describe product features, Walker said.
“Our new AI PCs will have a seven-digit model number that tells you the category, tier, form factor, shipping year, and CPU vendor – putting all the important information in one place – for IT management, support, deployment, inventory. to simplify and troubleshoot,” he said.
Two new 4K displays are coming in 2025.
Dell announced two new displays at CES:
- Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors for professional use, available globally on February 25.
- The Dell 32 Plus 4K QD-OLED monitor for entertainment, including AI-enhanced sound, is available globally on May 22.
See: AMD introduced. New Ryzen chips for faster AIAs well as a novel Radeon line for gaming and content creation, at CES 2025.
AMD and Dell enter into commercial partnership.
Dell became a commercial partner with AMD for the first time. This means corporate Dell PCs – specifically the Dell Pro tier – will use AMD Ryzen AI PRO processors.
“We are incredibly proud to collaborate with Dell on the next generation of commercial PCs powered by AMD Ryzen AI PRO processors,” said Jack Haven, SVP and GM of the Computing and Graphics Group at AMD. Press release. “Ryzen AI PRO CPUs are built to handle today’s workflows and tomorrow’s AI demands, and when combined with the power of Dell PCs, they make the perfect combination for the enterprise.”
The partnership likely comes at the expense of Intel, which has been relegated to the lower tier of Dell customers.
TechRepublic has been covering CES 2025 from far.
This article has been updated to clarify product categories and grades.