Inflation-tired Americans still plan to spend more this holiday season than ever before.
According to the National Retail Federation, individual shoppers are likely to spend $641 on gifts and more than $900 overall. Another one Survey Gallup predicts this month that the overall holiday spending tab will be more than $1,012 per person.
The most popular category for gifts? Clothing, according to the trade group, which surveyed 8,135 adults in early November, followed by gift cards, toys, books, video games, and food or candy. There are over 183 million Americans. expected for shopping during the Thanksgiving Day weekend, the NRF said.
Holiday spending is expected to reach record levels in November and December, rising between 2.5% and 3.5% to $989 billion by 2023, the group said. Prophecy earlier in the month.
From the beginning of November through November 24, holiday shoppers had already spent $77.4 billion. To Adobe Analytics, which tracks spend data in real time; The good news for retailers is that during the key sales period, Adobe predicts holiday revenue will reach $241 billion in 2024, surpassing last year’s figure of about $221 billion.
The NRF estimates that holiday spending on gift cards is expected to reach $28.6 billion, with the average shopper buying three to four gift cards and spending an average of $51.18 on each.
hot toys
The NRF poll also asked people what types of children’s toys they planned to buy. Here are the top 10 for boys and girls:
boy
- Legos
- Hot wheels
- Cars
- Video games
- PlayStation
- Remote control cars.
- Video game consoles
- Nerf products
- Spider-Man
- Truck
Girls
- Barbie
- The doll
- Legos
- Makeup/Beauty
- Disney items
- Baby Dolls
- Barbie Dream House
- clothes
- Electronics
- Squishy Mellows
According to Adobe, toys, video games and electronics will be the key drivers of holiday spending. Among other predictions, the company. The Blue Ultimate Lights and Sounds Playhouse is expected to fly off the virtual and physical shelves as a gift with strong appeal to fans of the show for 3- to 4-year-olds. Popular gifts this holiday season, found by Adobe.
- Blue toys
- Smartphones
- Bluetooth headphones
- MGA’s Miniverse items
- Call of Duty: Black Ops 6 video game
Not all fun and games.
The holidays are also a time to consider safety when buying toys. To US Consumer Product Safety Commission.
“From online shopping to in-person gatherings, safety and the safety of our children should be a top priority this holiday season,” CPSC Chair Alex Hohnsark said in a statement. “By being aware of product risks, checking for recalls and shopping from reputable sources, you can protect your loved ones and ensure a happy and accident-free vacation for everyone. ”
In 2023, an estimated 154,700 children age 12 and younger were treated in emergency rooms for toy-related injuries, and 10 children died in toy-related incidents, the federal agency said.
The CPSC found that non-motorized scooters accounted for the largest share of injuries — 53,000 — in 2023, and were involved in one in five toy-related injuries for children under 15.
Most toy-related deaths related to:
- Choking on small balls or rayons
- Drowning is associated with flotation toys.
- Stuck inside the toy chest
- Ingestion of water beads