[ad_1]
Canada’s Competition Bureau is suing Google for anti-competitive practices in its online advertising.
In a statement, the country’s antitrust watchdog alleged that Google had illegally combined the two ad tools to maintain market dominance and distorted ad auctions by favoring its own tools from that dominant position. was used for
The agency said it has filed an application with the Competition Tribunal, an independent court-like body, that would require Google to sell two of its ad technology tools.
Google said in a statement that the complaint outside of Canada “ignores intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court”.
“Our advertising technology tools help websites and apps monetize their content, and help businesses of all sizes effectively reach new customers,” said Dan Taylor, vice president of global advertising. “
The case focuses on online web advertising – ads that are shown to users when they visit other websites.
Digital ad inventory – the space website publishers make available for sale – is often bought and sold through automated auctions using digital platforms.
These platforms are known as ad-tech tools, while the entire set of tools used by the procurement process is known as the ad-tech stack.
According to the Competition Bureau, an investigation found that Google “abused its dominant position” as the largest ad tech stack in Canada.
“Through a series of calculated decisions over the years, Google has pushed out competitors and positioned itself at the center of online advertising,” the Competition Bureau said in its notice announcing Thursday’s suit. is.”
Google has complete control over ad tech. [software] High competition is a function of premeditated design and behavior rather than performance or event.
The agency said it is asking the competition tribunal to force Google to sell two of its ad tech tools, and to pay a fine of up to 3% of the company’s global revenue to promote compliance with Canada’s competition laws. could
Google has 45 days to file its response to the tribunal.
The case comes a week after the US Department of Justice and a group of states demanded that Google sell Chrome, the world’s most popular web browser, in a bid to prevent the tech giant from maintaining its monopoly on online search. There is a series of procedures to prevent retention.
[ad_2]
Source link