Black Friday shoppers should be wary of deals, a consumer group has warned.
According to whose research, nine out of 10 Black Friday deals are actually cheaper or the same price as other times of the year?
Black Friday originally marked the day after Thanksgiving in the US and the start of the US Christmas shopping season.
However, in recent years sales have expanded to the weeks before and after, with Cyber Monday adding millions to online sales.
Shoppers spend an estimated £13.3bn during Black Friday sales in 2023, according to who?
Its researchers looked at 227 products in last year’s Black Friday flyer between Nov. 20 and Dec. 1.
The deals analyzed were from eight major UK home and tech retailers and some of the products on offer were the same or cheaper at different times of the year.
In which he called it “one of the worst examples”, which? The Boots Black Friday deal has found a hairdryer priced at £18.99, which it claims has been reduced from £49.99.
However, the product has never been £49.99 on Boots in the last 12 months.
which one A Botts spokesman said its researchers “reviewed very few of our Black Friday deals from last year and in all cases, items were priced lower than during promotions or when price matched competitors.” The BBC has contacted Botts for comment.
which one John Lewis also highlighted a previous Black Friday deal which featured a £294 discounted smartwatch with a £90 saving. But which one? No chance in the last 12 months if it sold for £384.
which one A John Lewis spokesperson said: “The recent return of our newly-imagined Never Knowingly Undersold brand promise – which is price-matched with 25 leading retailers – gives customers full confidence that they are getting great value. have been.”
The BBC has contacted John Lewis for comment.
Harry Rose, editor of ? The magazine said: “We want retailers to stop using sneaky pricing tactics so consumers aren’t misled about the deals on offer.”
He advised shoppers to compare prices from multiple retailers and use websites that check the price history of products.
“That way you’ll know a good deal when you see one,” he said.