Beyoncé seems to be wary of any bad publicity for her family as her husband Jay-Z is embroiled in scandal.
The 43-year-old pop superstar’s rapper husband, Sean Diddy Combs, is accused of sexually abusing a minor, but has denied the claims.
However, Queen Bey has begun taking steps to protect her 12-year-old daughter Blue Ivy’s career as the family navigates the scandal.
gave Deva The hitmaker recently received approval to trademark Blue Ivy, which sources say will soon allow the youngster to pursue a career that is “robust” but “in line with future aspirations”.
Before the approval, Beyoncé made two unsuccessful attempts to secure the trademark, due to hurdles that have now been resolved.
In conversation with American SunPR expert Grace McCormick, founder of Lightfinder PR, said Queen Bey’s decision to fight for the trademark “reflects her keen awareness of personal branding and legacy building.”
The Lightfinder PR founder also pointed this out. Texas caught them. The singer had already started building her daughter’s brand, during which she was introduced to the “public consciousness as an emerging talent” through “amazing performances”. Renaissance World Tour.
“It demonstrates her understanding of intellectual property in a way that protects her family and aligns with her brand narrative of empowerment and ownership,” she continued.
According to McCormick, Beyoncé fans will soon see the singer shape their daughter’s career path, which has already started with a statement. The New York Times Best-selling book and starring role in The Landing Mufasa.