The return of the ultimate luxury event: Ajio Luxe Wkend celebrated its spectacular 5th edition on 10-12 January 2025 at Jio World Garden, Mumbai.
The most loved luxury event of the year returns – Ajio Luxe Wkend is all set for its spectacular 5th edition on 10th, 11th, 12th January 2025 at Jio World Garden, BKC, Mumbai.
The wait is over! Ajio Luxe Weeknd (ALW), India’s ultimate luxury extravaganza, is back to celebrate a historic 5th edition from 10th January to 12th January 2025.
Presented by title partner Ajio Luxe, in collaboration with associate partners Chivas Luxe Collective Perfumes and HSBC, this spectacular event is produced by The Magnimus Group in association with The Established. This year promises to be nothing short of extraordinary. Prepare for a dazzling display of unparalleled beauty, cutting-edge innovation, and unforgettable collaborations, making this the most anticipated event in the luxury calendar.
Marking half a decade of redefining luxury, ALW 2025 elevates its offerings with vibrant brand showcases, one-of-a-kind activations, and innovative experiences designed to resonate with both brands and attendees. Every element, from the rearrangement to the spectacular installations, reflects the event’s commitment to deliver a multi-faceted journey that blends style, creativity and design like never before.
Curated by icons of creativity, this edition features an impressive line-up of curators, each bringing their own unique perspective to the event: Anita Shroff Adajania for fashion, Ashish Shah for home and design, and Art. For end installation, Shalini Pasi offers a special Curation and one of the largest art collections ever exhibited at Ajio Luxe Wkend.
Spread across four thoughtfully designed zones — the HSBC Prive Lounge — designed by the renowned Gauri Khan, the space will host exclusive networking opportunities. House of Shivas – a sophisticated retreat that embodies modern, contemporary, and maximum opulence, expertly designed by Kunal Rawal, will host HSBC Power Panels of The Established – Inspirational Talks by Industry Leaders ; Ajio Luxe – a luxurious, lifestyle hub that hosts the most anticipated brand experiences and ground launches in the country, and Tira – the event’s beauty partner, bringing the best of beauty experiences to life over 3 days. The event provides an extraordinary experience, filled with special highlights and brand debuts.
The event promises an extraordinary three-day celebration of luxury, creativity and innovation. Discover a reimagined shopping experience with a curated selection of international and local brands, thoughtfully designed to intrigue and inspire.
The opening evening themed The Gilded Hour, is an exclusive invitation-only first look at Edition 5 of ALW. An ultra-special show will celebrate the seamless fusion of timeless craftsmanship and modern style, showcasing the essence of Tianyi jewellery. The runway will be transformed into a beautiful canvas—designed to take center stage with jewelry. The interplay of shadow and light will create a visual masterpiece, ensuring that each piece catches your eye and tells a story of heritage, modernity, and refined luxury. Adding to the allure, Karan Johar and friends will take to the runway alongside some of the most famous faces from the worlds of fashion and cinema decked out in exquisite jewels from Tiani.
Speaking about the event, Akash Sheth, Co-Founder, The Magnimus Group says, “With each edition we strive to redefine a luxury experience through a luxurious lens. , we are excited to bring together an unparalleled blend of creativity, innovation, collaboration and culture across art, fashion, design and lifestyle. This year’s event is a testament to our commitment to pushing the boundaries is, which our guests offers a dynamic journey through curated experiences that are as inspiring as they are engaging. Ajio Luxe Wkend is more than an event – it is a celebration of the emerging luxury and lifestyle landscape in India, And we are proud to be at the forefront of this movement.”
The second day promises luxury, elegance, and a journey through today’s dynamic consumer phenomenon. The House of Shivas hosts HSBC Power Panels from The Established, ranging from ‘India’s Global Luxury Moment: Designers, Ambassadors and Collaborations’ and ‘New Age Luxury: Shaping India’s Next Boom’ to ‘How Gen Z is Beauty’ India is redefining the standards.’
The HSBC Masterclasses offer a rich line-up of experiences, including an Invigorating Wellness Morning, an exploration of The Art of Collectables, a styling workshop led by Akshay Tyagi, and a farm-to-table dining journey curated by Gauri Devi Dayal. are Adding to the excitement, the Tira Masterclasses bring together leading beauty experiences, starting with ‘Akind: Listen to Your Skin’, followed by an exclusive session with Pixi Beauty, and ending with Burberry Fragrance Wardrobe. Accepts.
Day three is where all the action unfolds, starting with an exhilarating Ferrari drive that sets the tone for an unforgettable finale. Adding to the excitement, Terra Masterclasses continue, featuring an innovative styling session by Dyson, followed by Dewey drinks and skincare tips from Youth to the People. Bringing a playful twist to the day, Kenzo introduced an interactive claw machine and photo booth, highlighting the dynamic design of Kenzo Verdi Market. Dare to play and stand a chance to win exclusive prizes, ensuring that every moment is as thrilling as it is memorable.
Join conversations that challenge perspective, fashion that seamlessly transitions from living room to runway, and the allure of fine timepieces and the latest automobiles. Immerse yourself in inspiring art, groundbreaking beauty brands, stunning everyday jewelry, and exquisite masterpieces.
Delight your palate with culinary creations that are as imaginative as they are delectable, all set against the backdrop of an electrifying musical experience featuring local and international music artists – Mary Ann’s own electronic From setting the stage for a rousing opening with beats to enthralling raab. Day 2 with his infectious energy, and Nake, creating a seamless blend of house, techno and afro rhythms.
Neena Shah’s stellar performance in the grand final and Arado headlined India’s first All Saints closing sundowner with an unforgettable set. Prepare for a weekend full of style, sophistication and delightful surprises.