Halle Bieber, the American supermodel behind a number of skincare brands, is currently making waves in the beauty world like never before, influencing the most influential beauty trends of 2024. Became a volley.
With a $2.2 billion drop in earned media value (EMV), she’s really proving she’s the real deal.
EMV measures how much exposure a brand has based on things like social media buzz, comments, shares and followers.
Lefty, an influencer marketing platform that calculates brand performance, shows that Hailey and her brand ‘Rhode’ are leading in EMV.
However, they have surpassed celebrity beauty like Ariana Grande’s Ram Beauty, Kylie Jenner’s Kylie Cosmetics, and Selena Gomez’s Rare Beauty.
Check out the top 5 rankings:
Halle Bieber – $2.2 billion
Ariana Grande – $421 million
Kylie Jenner – $408 million
Selena Gomez – $180 million
Jisoo – $160 million