Blake Lively’s best friend Taylor Swift finds herself unexpectedly named in Lively’s legal complaint against her It ends with us. Co-starring Justin Baldoni.
In the complaint filed Dec. 20, Lively, 37, accused Baldoni of running a “smear campaign” against her. According to documents by people According to the magazine, the 34-year-old international pop star was allegedly targeted for supporting a narrative in which Lively’s inner circle engaged in bullying tactics.
A “scenario planning document” prepared by Baldoni’s public relations team at TAG PR, led by crisis management expert Melissa Nathan, suggested that “TAG” be armed with feminism. Can also explore planting stories about and how people [Lively’s] Circles like Taylor Swift have been accused of using these tactics to ‘intimidate’ them to get their way.
In another instance, Nathan reportedly texted PR executive Jennifer Able about the influence of Lively’s fan base, which overlaps with Swift’s.
The text allegedly read, “[Lively] There is some of me [Swift] fan base so we will take it very seriously.
Notably, TAG PR’s major stakeholder is a company run by talent manager Scooter Braun, per The New York Times. Brown infamously obtained Swift’s master recordings in 2019 before selling them without her knowledge. This convinced Swift to re-record her first six albums so that she would again own the masters.