Morrisons has slashed prices on items including turkeys and champagne for all shoppers and apologized after a system glitch affected its loyalty scheme and delayed Christmas orders.
The supermarket chain has been forced to offer loyalty card holders 10 per cent off all purchases until Christmas Eve and discounted prices for everyone else.
It faced criticism and complaints when IT problems meant loyalty discounts weren’t applied until then, leaving customers with a more expensive shop than they expected.
The company also said some home deliveries were affected.
To compensate, Morrison said it was making the top 100 more card prices regular prices for all customers, whether or not they were members of a loyalty scheme.
A spokesman for the supermarket chain said: “We are experiencing some system issues which are affecting more of our card users. For more card users who have Morrison Fives to redeem, it is manual through colleagues. will be done in-store.
“All our stores have now made the top 100 More card prices regular prices – including the 10p veg deal, turkeys, spirits and champagne. And we’re also giving More card customers their entire store as an apology. We sincerely apologize to our customers for this inconvenience.”
Ahead of the store’s announcement, one user on X (Twitter) wrote: “I’ve just wasted an hour of my life shopping in Morrisons, only to check my receipt to find I’m £40 overcharged. are charged because more cards are not working. There is no communication, so the load may have been spent without knowing.”
Another wrote: “Hope you’re not hoping to get a deal or use your card at @Morrisons today. Conveniently they’re down in all stores! Busiest shopping day of the year!”
Others complained that their orders were canceled without warning or explanation. One woman said: “Many thanks to @Morrisons for canceling my delivery with no warning. No contact, no email, phone call, nothing to explain this. Fantastic customer service.”
Moreira Redhead, 55, who lives in Northumberland, expected her Christmas shopping to be done between 4.30pm and 5.30pm on Monday and relied on Morrisons’ service because she said She doesn’t drive, preventing her from getting to the shops before Christmas Day. .
Ms Redhead contacted Morrison’s customer services, but was told there were no alternative delivery slots.
“I called customer services who said they (Morrisons) can’t reinstate the order or offer me a delivery slot and they can’t do anything,” he told PA news agency. told the news agency.
“I explained to them that I was very ill, disabled and immuno-compromised and I didn’t drive and they just said there was nothing they could do and offered me a ’10 pound goodwill voucher’. I don’t really know what I’m going to do.”
Sue Davies, head of food policy at consumer group Consa, said: “With Christmas just days away, Morrisons customers will understandably be disappointed.”