Every four years, NASA opens its doors and welcomes thousands of applicants to join a new class of astronauts who will take human spaceflight to new heights. Astronaut applications opened on March 5, 2024 and closed on April 16, 2024. In these 42 days, NASA’s 2024 Be An Astronaut campaign uses various platforms to promote the beauty of human spaceflight, explore opportunities to reach untapped and underserved audiences, inspire younger generations of To follow their dreams and pursue a career as an astronaut and inspire the world to discover more than ever before about the capabilities we have as humans.
To start the astronaut recruitment drive, NASA, NASA Johnson, NASA Artemisand NASA astronauts Accounts contributed to the video narrated by Morgan Freeman. Instagram Reaching over 9.7 million views. The video, seen below, was shared across the agency’s social media platforms, YouTube, and digital sites to introduce the start of the astronaut application period.
April Jordan
NASA astronaut selection manager
During the campaign, #BeAstronaut Used to increase campaign awareness and engagement. The hashtag was used by 36 agency accounts and had a total of 167 posts across the agency. 256,655 total page views during the campaign, with over 15,000 social media mentions, and news presence. Today’s show, Time magazine, Yahoo News, The New York TimesAnd further, the BN Astronaut campaign was a successful and exciting project that encouraged aspiring astronauts to follow their dreams.
On March 5, 2024, not only did astronaut applications open, but NASA’s 2021 class of astronaut candidates graduated, officially qualifying for astronauts and spaceflight. These newly graduated astronauts set a high standard to demonstrate how NASA’s astronaut corps works as a team and family as they pass the torch to the next class of NASA astronauts.
Our Astronaut Graduation Countdown campaign celebrated the most recent graduating class of astronauts. The previous class completed two years of rigorous training at the Johnson Space Center before officially earning their wings. The campaign not only highlighted their achievements but hopefully inspired potential candidates by showcasing their journey from trainee to astronaut. During the graduation ceremony, applications were announced for the next astronaut class, continuing the legacy of excellence and exploration.
For many people, human spaceflight has been a part of their lives for decades. After years of exploration, hundreds of astronauts have shared their unique experiences with the world and inspired many to follow in their footsteps. With the over 100 thousand impressions But TumblrNASA posted a unique thread on “5 Myths About Becoming an Astronaut.”
Reaching diverse audiences of all ages, backgrounds, demographics and experiences was key during the BN Astronaut campaign. Not only was it important for the campaign to reach qualified applicants, but it was equally important to reach the younger generation of aspiring astronauts.
Posted by NASA. Pinterest 10 ways students can start their space journey within NASA’s Office of STEM Engagement, or OSTEM. Through this post, NASA was able to reach out 40 thousand students and share ways to get involved in NASA missions.
Victor Glover
NASA astronaut, Artemis II pilot
NASA astronauts Janet Epps And Laurel O’Hara I joined NASA experts. South by Southwest Conference Live from space on March 12, 2024 in Austin, Texas. Astronauts join a panel aboard the International Space Station to discuss what it’s like to be an astronaut, how people can get involved in space station research and technology, and how to apply. To become an astronaut.
Vice President Kamala Harris Cited by NASA on X. To encourage people to apply to become astronauts reaching over 885 thousand users on the social media platform.
Our Astronaut Recruitment Reddit AMA was the top post on Reddit with 25 million subscribers on March 20, and remained at the top of the subreddit for several days. NASA astronauts Shannon Walker, Jessica Watkins, and Luke Delaney discuss personal insights into their journeys as astronauts.
NASA astronaut and member of the recently graduated 2021 class of NASA astronauts, Deniz Burnham, participates in the “Word of the Day” series with Merriam-Webster, defining the word ‘astronaut’. A few weeks after officially becoming an astronaut, Video by Danes was featured on Mary Webster’s website and Social media Platforms
On NASA’s top-rated podcast, “Houston We Have a Podcast,” our Astronaut recruitment event Over 4,000 plays on Apple Podcasts and over 1,000 plays on Spotify. In this episode, NASA’s astronaut selection manager discusses the selection process and how to apply for an out-of-this-world career.
NASA astronaut and US Army Colonel Ann McClain discusses her experience as an astronaut and how other members of the US military can apply to become astronauts and travel in space like her. This was posted on video. US Army Social Media Also posted on YouTube, it reached thousands of supporters in the military.
NASA’s ‘Become an Astronaut’ Run the web page 246,655 On-page viewers during internal and external collaborative recruitment campaigns across various digital platforms and events. A list of job requirements, frequently asked questions, and how to apply, the webpage accounted for 87.1% of new visitors to the site and about 28,000 referrals from Instagram.
The 2024 BN Astronaut Campaign was from 5 March 2024 to 16 April 2024 and successfully integrated various platforms, outreach opportunities and educational resources in recruiting our next class of astronauts.
With more than 15,000 social media mentions, 2,000 news outlet mentions, $4.6 million in advertising value, 91 percent positive sentiment, and 195 countries involved in the conversation, the campaign is set to inspire NASA’s future astronauts. And managed to bring the agency closer. Going back to the moon and going to Mars.